Google Certified UX Design Professional

Product designer · Mobility & complex systems

Designing human-centered mobility experiences

Combining engineering rigor with human-centered product design for mobility, transit networks, and complex operational data.

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Selected work

Featured case studies

Research-led systems, operational consoles, and passenger tools built for real-world complexity.

EcoMove 2026 mobility platform — simulated multi-modal city navigation
Civic Mobility & Systems Design

EcoMove 2026 — FIFA World Cup Host-City Mobility Platform

A simulated match-day operations console and eco-routing engine built to manage peak fan arrival across tournament host cities.

−47% door-to-gate time
−81% trip expense vs driving
1.8 kg CO₂e avoided per trip

Problem

Mega-events funnel tens of thousands of fans onto identical routes simultaneously. Security lines swing from 6 to 30 minutes, while cities rely on static maps fans cannot act on.

Action

Built an integrated operations dashboard, an eco-route planner, and a 7-token design system, deployed as a live prototype on GitHub Pages.

Result

Fans get green multimodal routes up front alongside realistic driving baselines, saving travel time and cutting per-trip emissions.

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High-Speed Rail & Passenger Well-Being — mobile app and cityscape
UX Research · Survey Architecture · Master’s Thesis

High-Speed Rail & Passenger Well-Being — Master’s Thesis Project

Translating academic transport psychology into an in-journey companion app and micro-survey for high-speed rail passengers.

10-sec flow single-screen response
3.5× target response rate
2-sec mood check zero fatigue

Problem

Academic rail surveys sent days after arrival miss real-time journey friction like seat faults, noise disruptions, and delay cascades, leading to low completion and lost passenger feedback.

Action

Deconstructed academic psychological scales into a 10-second micro-survey paired with onboard fault reporting and real-time crew resolution tracking.

Result

Continuous sentiment capture during travel, transparent data consent, and a closed communication loop where passengers receive immediate acknowledgement.

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BeanScene Premium Coffee Pre-order App — mobile phone with latte art
Consumer UX · Usability Testing · Mobile App

BeanScene — Speciality Coffee Pre-order App

A mobile pre-order flow that cuts queue time and makes drink customization simpler for morning commuters.

Pre-order & pay skip counter lines
Iterative loop research to prototype
Accessible clear modifier options

Problem

Morning counter queues and noisy cafe environments create time pressure, making beverage customization rushed and prone to ordering errors.

Action

Conducted user interviews, mapped journey friction, and refined a low-fidelity prototype through structured usability testing sessions.

Result

A fast pay-ahead experience with clear ingredient modifiers, order tracking, and traceable design decisions rooted in user feedback.

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Method

How the work gets done

A disciplined design process grounded in user research, systems thinking, and clear metrics.

01

Discover

User interviews, operational data, and drop-off analysis.

02

Define

Jobs-to-be-done, user flows, and success criteria.

03

Design

Design systems, interactive prototypes, and production assets.

04

Validate

Usability testing, accessibility reviews, and iteration loops.

05

Measure

Completion rates, time-on-task, and operational outcomes.

Transportation & Mobility Engineer by Background, Product Designer by Craft.

With a BSc in Aerospace Engineering and an MSc in Transportation & Smart Mobility from Università degli Studi di Napoli Federico II, I design digital products for mobility, transit networks, and data-dense operational environments (Google UX certified). Engineering trained me to respect constraints and trust data; field research alongside transit operators showed me where systems break down for everyday users. I bridge that gap by designing intuitive dashboards, service blueprints, and scalable design systems that engineering teams can build from directly. Based in Milan, focused on mobility, transportation systems, and data-dense tools.

Let's work together

Research & Strategy

User InterviewsUsability TestingSurvey DesignUser Journey MappingService BlueprintsWireframingRapid PrototypingScenario Modeling

Design & Tools

Figma (Auto Layout, Design Systems, Variables)Data VisualizationInformation ArchitectureAdobe Photoshop

Technical

PTV VisumAgile / ScrumAI-assisted HTML/CSS Prototyping

Experience

Resume

A summary of experience and credentials. Download the PDF or get in touch.

Melika Soleimani

Product Designer & UX Researcher. Mobility, transportation systems, and data-dense interfaces.

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Contact

Let's connect

Have a mobility product, transit system, or complex interface to build? Let's talk.

Get in touch

Available for product design roles, research initiatives, and mobility-focused projects.

CONTACT@MELIKASOLEIMANI.COM
Milan, Italy
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